Coaching for Intro Events

Coaching for Intro Events
Coaching for Intro Events

By Caterina Rando, MA, MCC

This is the final part of a four-part series about coaches being coached. Here are the other parts:

Intro Events Are a Critical Link

When you choose to do an intro event, it’s the first experience that people will have with you. It’s the foundation of all your work with your future clients—so you want that foundation to be solid and to give good value. A coach can help you figure out the important steps and how you’ll convey your message to your new clients.

A Blueprint for Success

When choosing a coach to help you learn about giving intro events, you want someone who’s been there before, who’s hosted many events, and who can field any question from you. More importantly, you want someone who has worked with coaches before. After all, coaching someone one-on-one is much different than working with a room full of women who all need your attention. You will need a blueprint or a roadmap so that you can plan your intro event

Short, Yet Intense

Unlike other events, an intro event is short and intense. It’s a lot more like a sprint than a marathon. But that doesn’t mean that you don’t have to prepare! Just like a longer event, an intro requires lots of prep work and maybe even more follow up! So you’ll want someone familiar with all the hurdles you’ll encounter.

Overcome Overwhelm

It’s very important to get started with intro events so that you can get people into your sales fountain. And most coaches can help others feel less overwhelmed, but feel overwhelmed at the thought of putting together an intro program for themselves. Learning how to push through the fear of failure in a safe space is essential.

Want to learn more about doing your own Intro Events? Get my How to Conduct Introductions to Gain Insta-Clients downloadable audio here… Use code Intro77 for a special price! You’ll learn to catapult your business revenue with innovative strategies that will have you earning more while you serve more. Learn more at and get started catapulting your business today.

Caterina can also be reached at and by phone at 415.668.4535.