Episode #3:
Super Tips to Sell with Authenticity
Wouldn’t it be awesome to feel GREAT about making sales calls instead of dreading them? In this episode, Caterina discusses selling in a way that allows thriving women in business to be authentic and run their businesses based on their values. When you are authentic, you get to sell in a way that feels great to you. Don’t miss this info-packed episode that will change the way you do business!
Episode Highlights:
[01:39] What “selling with authenticity” means for you as a business owner
[05:07] Dispelling some of the “old-school” methods of selling
[06:34] Questions to ask yourself before you try to sell to someone
[10:55] Four types of clients
[12:33] What to do when someone isn’t insta-ready to work with you
[22:10] The importance of explaining transformation vs price
Ready for more business-building super tips?
Join us for a mastermind adventure in 2028!

AMP UP 2028: West Coast Getaway!
A Mastermind Cruise for Women Business Leaders to Connect, Collaborate, and Catapult
While participating in the AMP UP Mastermind Cruise, you will:
* Expand your personal network with like-minded women thought leaders on a mission just like you! * Connect with high-achieving, women podcasters, speakers and leaders to collaborate and catapult your business! * Participate in thought-provoking mastermind sessions to learn and share insights on a variety of topics including: podcast marketing, sales, getting booked for speaking, audience-building, cultivating community and hosting your own retreats! * And so much more!
Our 2028 adventure is April 25th-April 30th, Roundtrip from San Francisco on the Ruby Princess!
Register for FREE:

WORKSHOP: Savvy Steps to Scale Your Business in 2027
Coaches and Consultants: Are you already blissing and thriving in your business — but craving even more impact while serving more people? Or perhaps you’d love more free time, greater efficiency, and the ability to work less while making more? Either way, the Savvy Steps to Scale Workshop is for you! In this live virtual training, you’ll discover simple “grab and go” systems that prevent overwhelm, master one powerful speaking strategy to attract clients instantly, and design “easy-yes” invitations that consistently turn talks into sales. Plus, you’ll uncover the biggest sales zappers (and exactly what to do instead) while focusing on client retention so that your clients keep coming back again and again.
Wed., Dec. 9th, 2026, 10am – 11am PT
Online via ZOOM | Investment: FREE
