Wouldn’t it be awesome to feel GREAT about making sales calls instead of dreading them? In this episode, Caterina discusses selling in a way that allows thriving women in business to be authentic and run their businesses based on their values. When you are authentic, you get to sell in a way that feels great to you. Don’t miss this info-packed episode that will change the way you do business!

Episode Highlights:

[01:39] What “selling with authenticity” means for you as a business owner

[05:07] Dispelling some of the “old-school” methods of selling

[06:34] Questions to ask yourself before you try to sell to someone

[10:55] Four types of clients

[12:33] What to do when someone isn’t insta-ready to work with you

[22:10] The importance of explaining transformation vs price