Episode #6:
Using Publicity and Partnering to Thrive, with Jill Lublin
Publicity expert Jill Lublin joins Caterina in this episode featuring tips for using collaboration and partnerships. They discuss networking strategies, the importance of forming alliances, and share publicity tips that will help your business not just grow but thrive!
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed…Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com
Episode Highlights:
[00:01:41] Jill shares the key to her long-term success
[00:04:35] How working with the right partners can positively impact your business
[00:06:40] Jill’s three primary objectives when she attends meetings and events
[00:09:22] Caterina shares a networking strategy that she and Jill have used to help one another
[00:13:43] How an alliance with other speakers can benefit everyone
[00:15:45] Jill gives her top three publicity tips for women in business
Ready for more business-building super tips?
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AMP UP ADVENTURE: Alaska 2026
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Our Alaska adventure is Aug. 29th – Sept. 5th, 2026, roundtrip from Seattle on the Holland America Eurodam!
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Workshop: Savvy Steps to Scale
Coaches and Consultants: Are you already blissing and thriving in your business — but craving even more impact while serving more people? Or perhaps you’d love more free time, greater efficiency, and the ability to work less while making more? Either way, the Savvy Steps to Scale Workshop is for you! In this live virtual training, you’ll discover simple “grab and go” systems that prevent overwhelm, master one powerful speaking strategy to attract clients instantly, and design “easy-yes” invitations that consistently turn talks into sales. Plus, you’ll uncover the biggest sales zappers (and exactly what to do instead) while focusing on client retention so that your clients keep coming back again and again.
Wednesday, May 13th, 2026
Online via ZOOM | 10am – 11am PT
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