Expand Your Fempire Podcast #145 Transcript

Expert Insights on How to Bliss More In Your Business, Part 1

Welcome to Expand your Fempire with Caterina Rando, the podcast for women in business on a mission. Sharing ideas to support you to grow and thrive. Now here’s your host, Caterina Rando.

[00:00:00] Caterina Rando: Welcome back to another episode of the Expand Your Fempire Podcast. I am blissing to be with you today because we have a very special episode. Every year, I do a Bliss Summit to support women to bliss more in their business. Every year, we have different speakers that will share with you their amazing ideas and insights and strategies for you to bliss, thrive, be more efficient, which equals bliss in your business.

[00:01:05] This year we had eight amazing speakers. It was an all day event. Now I’m going to share with you though five minutes of each of the amazing speakers. Highlights with their phenomenal super tips. My purpose and our time together is to not only give you massive value, it is to uplift and inspire you to take some of these ideas so that you will bliss more in your business.

[00:01:38] We have Elaine Williams. Who’s our first presenter. She helps women with their short form videos, how to be effective, how to get them out there, how to do them in a way that gets New clients and builds instant influence. She’s our 1st speaker and you can find out more about all these gals on our website in our, or in our show notes.

[00:02:07] 2nd presenter today is Haley Gray, who is a marketing phenom. She has a very large facebook group called the Women’s Entrepreneur Network. You’re going to want to listen to her super tips.

[00:02:22] And by the way, Elaine and Haley and Heather, who’s also with us here today, they have all been interviewed on other podcasts. So you can find out even more about them.

[00:02:36] Heather Zietzwolf. She is our third presenter today. And she’s going to talk to you about how to ignite more cashflow in your business, which is always great. She’s super smart.

[00:02:48] And then because it’s not just about what we do in business, it’s also about, it’s also about us as women, Karen Robinson is going to talk with you about embracing your healing path for more bliss because you know what life will give us some challenges and it serves us to have strategies on how to deal with those challenges. My friend, please enjoys this amazing special podcast with these four amazing women. Our time together is designed to support you to bliss and thrive more. Bing, bing, bing.

[00:03:31]  We’re going to start with one of our amazing speakers, Elaine Williams. Most of you, may or may not know Elaine, but you will know her after today.

[00:03:41] She is one of the most fun gals you can meet. She’s a video and visibility coach. She’s a bestselling author. She’s helped hundreds, if not thousands, of mission driven entrepreneurs like you to be authentic and credible on camera, to love their speaking, and to be helping them with live in person speaking and she’s going to help you cultivate more charisma so you can expand your reach and grow your business.

[00:04:15] Elaine, the floor is yours.

[00:04:18] Elaine Williams: Thank you, Caterina. Everybody put your hands together. Let’s clap for yourselves for coming and for Caterina for blissing. She has taught me so much about blissing.

[00:04:28] And I’m so excited to be here. Okay. And I know I talk fast because I just want to give you a lot. So I will do my best to slow down, but I get excited because I love talking about visibility and helping you build charisma. And what if you could have fun, right? So how many of you want to make a big difference with your work?

[00:04:46] You’re like, I want to help change the world. I’m on a mission. Yeah. Yeah. Okay. And how many of you feel like you’re everywhere you need to be, you’re visible and everything’s just cool. Welcome to being a female entrepreneur. Right. There’s always more to go.

[00:04:59] Here’s the thing, we’re always going to have that inner critic. Mine gets really loud and then I turn it down and then it comes back, right? So when you can learn how to wrangle those inner critics, the peanut gallery, you will have more bliss.

[00:05:13] Because the goal is if you’re having fun when you’re making videos or when you’re talking, your audience will be too. And ask me how I know this because when I very first started coaching, I was like, I gotta, I gotta be intentional. I gotta be, I gotta be polished. I need to be perfect. Okay. I’m going to be very, you know, and it wasn’t me because I’m much like, I want you to feel me.

[00:05:35] Right. And I would rather have somebody speak passionately and in, in sort of loose and, and not perfectly poised, but I can feel their passion. That to me is way more fun than somebody who does a perfectly coiffed, polished talk. That’s not me. That’s not the kind of coach I am. And that’s not the people I get attracted to.

[00:05:54] So we’ve talked about the issues. So now I want you to be writing down. I hope that you’re getting some ideas. I want you to start thinking about this concept called prompts. I want you to write this down. Perfection does not help anyone. And here’s what’s crazy. Our egos go, Oh my God, I have to have my hair. I have to have my crown. My crown might be crooked. Oh, well, right? Our egos want us to present a certain way, but guess what?

[00:06:23] When you can be real and raw, that’s what’s relatable. People don’t care if your hair is messed up. So perfection doesn’t help anybody. It’s not real anyway. And even though your ego or your identity might be telling yourself, I can’t do a video unless this, this, and this, the people who you can help, they want to know that you’re a human first.

[00:06:46] Yes, you need to be credible and you need to share your expertise and give value. But if you’re too perfect about it, they’re going to keep scrolling. Trust me. So perfection is not helping anybody. And now I want you to start thinking. I’m going to give you some prompts, and I hope that this is the beginning of an endless list for you.

[00:07:10] And I want you to give yourself permission imperfect action. Say it with me. Imperfect action. If I waited to get on stage till I had everything together, I never would have become a comedian or a speaker or a coach. We, we show up and we give it our best and that’s, and then we trust that we’re going to find the right people and they’re going to find us.

[00:07:33] So I want you to start thinking about prompts because a little bit of planning and a little bit of what I call bullet points. We’ll ensure that the next time you turn that light on, you’re not going to be like, right? So I want you to be thinking also, here’s another phrase. I want you to write down one person, one problem, one solution.

[00:07:57] So many times we have too many things going. We try to pack a whole chapter into a short form video. Short form is 58 seconds or less. The shorter you can make it, the tighter, the better. So here’s some more prompts. You guys ready? What is a myth you would like to debunk about your, your industry, another coach, what people ask you about all the time, anything like that? What is a myth you want to debunked? Okay. And that’s okay if you’re not just write these down and and more will come and leave space and it doesn’t have to be Shakespeare, right?

[00:08:35] We’re doing bullet points because our aim is to make short, fabulous, engaging videos. Okay. Yes. One person. One problem, one solution. These are very simple formulas, which is what I used when I first started doing comedy. And then I graduated, but it’s so great to get you going. And then you can embellish as you move on.

[00:08:58] So can you share, why did you start your business? What breaks your heart? What gets you out of bed in the morning? I love that. And again, we want to keep them short and succinct. But if I see somebody who’s like, this is what, you know, wakes me up. I’m here to help the helpers and heal the world one video at a time.

[00:09:17] Caterina Rando: Okay, my friends, let’s move on to our next fabulous, massive value speaker. Many of you know, our good friend, Haley Gray. She is the founder of the Women’s Entrepreneur Network.

[00:09:32] She’s got over 76, 000 gals in her Facebook group. Did you hear that? She also works with a radical nation, she calls them, of women that want to harness their unique powers and skills to be highly effective leaders and business owners. She is a marketing genius and my friend Haley, the floor is yours.

[00:09:59] Haley Gray: Thank you so much for having me, Caterina. We’re going to be talking about massive visibility to bliss in your business. So one of the cool things that I have going on with my social media accounts is that, believe it or not, every month, Metta sends me a check just for doing my thing on social media.

[00:10:26] And it is pretty cool when you can get paid to do your thing and to be visible and do all those things. So that’s just one benefit here. And one of the things that I run into with a lot of business owners is that they have this huge fear bothering their audience. Raise your hand if you’ve ever been scared of bothering your family and your friends with your business, bothering your audience.

[00:10:58] It’s too much. I don’t want to be seen too much. All the things, right? I hear it all the time. So, one of the cool things about social media is that almost nobody sees all of your posts. So, one of the first things I want you to leave with is people are probably not seeing your posts. And they’re probably not even seeing very many of your posts because they’re either not online, they’re not online long enough, they haven’t engaged with you enough, all the things.

[00:11:30] So when Elaine talks about doing video and getting up to five or six or seven days a week, part of the reason that you want to do that is because nobody is going to see all of your videos. And this is why we have to show up more. The vast majority of business owners, whether they’re teeny tiny little solopreneur businesses, brand new baby business owners, or they are large corporations, I would argue are not hosting enough high quality content often enough.

[00:12:12] They’re just not. Because their audience just isn’t going to see their content. So, tip number two, you’re probably not posting enough on your social media. Batching is a huge thing. I will tell you, I do everything in batches for my clients when I do social media management, when I’m doing ads management, when I’m doing all the things.

[00:12:40] It’s all in batches, blog writing, batches, videos, batches, all of it in batches. That’s how you get to enough, batching and scheduling.

[00:12:50] The other thing that I see a lot of people do is they try something once, maybe they try it twice and I posted for three weeks y’all and I didn’t get any traction. I posted one thing three weeks in a row and I didn’t get any traction in my business. Or I spent five dollars on one post to boost it and I didn’t see anything from it.

[00:13:21] I’m just going to be totally transparent. You’re probably not doing enough there, right? Going viral, as I like to do with my clients accounts, as I love to do with my own accounts, requires consistency and frequently volume of posting. Now there’s one platform that is a little bit different with that and that’s LinkedIn, but it still requires consistency every day.

[00:13:51] Most other platforms actually benefit from you posting multiple times a day. And in fact, I would say in most cases, for visibility, you can’t over post.

[00:14:06] So you can’t overdo it. It’s almost impossible to overdo it. So most of us have this fear of showing up and it being not perfect. Honestly, don’t worry about that. When I first started showing up online, I was 427 pounds. I have curly, crazy hair. I can’t wear makeup most of the time because my skin breaks out horribly.

[00:14:30] So all of the main things that people had, oh, and by the way, my office was green and I was backlit. Most of the time when I was having to do lives and videos, so I did it anyway. I did it scared. I did it anyway, and it gets better over time.

[00:14:46] Caterina Rando: Haley, thank you for all those awesome super tips and insights with your fabulous talk. Okay, now our next speaker is Heather Zeitzwolfe she’s going to be talking about creating cash flow bliss. And Heather is an accountant with a passion for building successful businesses. She leverages her expertise in finance, technology. She offers Profit coaching, cashflow management, strategy development.

[00:15:21] She also offers CFO services to help companies optimize their performance and get their goals. And of course, increase their profit, my friends. Bing bing, Heather, the floor is yours.

[00:15:35] Heather Zeitzwolfe: Hey, I’m happy to tell you guys that this is not going to be about spreadsheets.

[00:15:40] How many of you lovely ladies went into entrepreneurship because you wanted to be independent. You wanted to be authentic. You wanted to be able to make your own hours! Maybe you were forced into being an entrepreneur. I don’t know what you wanted to stick it to the man and do your own thing. But did you know that you were going to have to hustle so much?

[00:16:06] Did you know that you would have to have so many revenue streams to massively monetize? These are things that people don’t know when they get into business, but I learned this lesson when way back in 1987, the summer of 1987, when I was 18 years old, I had just finished my first year of college in fashion design school.

[00:16:33] And I had tasted independence and freedom because I was away from home and I was living in the big city of Atlanta. And during that summer, my parents wanted me to come back home. And I was like, No way I had tasted freedom and they said, okay, well, if you’re going to stay in Atlanta, we will pay your rent, but that is it.

[00:16:56] You have to take care of yourself. Okay. Well, I have a little bit of money in the bank, but you know what? I figured I can get a job, but you know, before I went and look for one, I decided I’m going to give myself a Mohawk. It was freshly shaved on the side and it was bright green and it stuck up really. I know it’s hard to believe that I had a green Mohawk, right?

[00:17:21] Shocking, right? Okay. So I thought I’m looking good. I’m going to go to the mall. I’m going to apply for jobs. Every place I went to, I filled out an application and I could hear like the manager snickering as I walked out and she’d be like ripping up my application and chucking it into the waste paper basket.

[00:17:42] I went all over that mall and could not get out. What was I gonna do? Well, I did what any resourceful punk rocker would do. I panhandled. Now, I gotta tell ya. I, I did have a little bit of experience with this. Because during my school year, My mom was cheap. She did not send me too much money. So I wanted to go out to lunch with my friends.

[00:18:11] So I would just like run around school and be like, Hey, you got a nickel. You got a quarter, you know, and I’m trying to go to lunch with my friend and people are just like, give me. So I knew I was good at it. Okay. So when I decided I’m going to panhandle, I was not going to be like the schmucky punk rockers that were sitting on the sidewalk with their hands out.

[00:18:31] No way! I was going to do it my way. I was going to be honest, positive, friendly, and I was going to go where the action was. This was the 80s. It was the shopping mall. Yes, the very place that I could not get a job, I suddenly was massively monetizing panhandling. Now, I found my niche.

[00:19:01] Yes, this is actually really, really true. So I discovered that I could massively monetize through this because I was being authentic. I’d found my brand. I, I was the brand. I was selling me. I was authentic. I was massively monetizing. I had revenue streams and I found my niche. Well, the summer was over and my bank account was full.

[00:19:30] I had made money. And you know what, when I was at the mall, hey, doing my thing, I was seeing those people that were working at the mall, they’d go take their smoking breaks or whatever in their 3. 25 job, and I had money in my pockets, and you know what I did on my break? I went to the movies. So, that fall, I kind of had to give up that because, you know, I was back in school, and I also discovered That there was a place that would hire weirdos telemarketing.

[00:20:12] Yes. Telemarketing. So I got a job selling theater tickets at, there was a local theater, very nice theater in Atlanta, selling, selling season tickets. So I went for my first day on the job and I look over and there’s like the stoners over there and the dweebs over there and a dungeon master from D& D over there.

[00:20:39] And my boss greeted me, he had the, those Jeffrey Dahmer glasses and the balding head with a really long ponytail, like he’s holding on to the dream, and his tie that he always had, it’s part of his ensemble, that had Daffy Duck and Elmer Fudd. And he’s like, I’m going to train you today. Okay. This is my first day on the job.

[00:21:05] So he’s all ready to train me, sits me down at a telephone and they have the scripts and all that kind of stuff they put down there. So he’s hovering over me to see how I’m going to do. And he’s ready to give me all the pointers that I’ll need. Pick up the phone, dial it, and in my first phone call, I get Frances Schwartz.

[00:21:27] She’s a granny of five, and I sell her season tickets for her entire family. Now my boss is looking at me in shock. I hang up the phone and he runs over to this giant bell on the wall. Everybody’s looking, all the dweebs, all the nerds, everybody, the Star Trek fans are all looking at me. My boss says, stand up.

[00:21:55] I’m like, okay. He takes my arm and puts it up victoriously like Rocky. And he looks at me and he says, Hey, kid, how did you learn to sell like that? And I said, I guess I picked up that skill over the summer. So I want you guys to think about how you can massively monetize what you’re doing. How can you find revenue streams to increase your profits?

[00:22:30] How can you monetize? Use yourself authentically. Build your brand around yourself and discover the freedom that you wanted. We gotta make money. It’s gotta come in, right? Now, if a kid, 18 years old, with a green mohawk can do it, you guys can too. Just go out there and be yourself. And then the cash flow will come in.

[00:22:57] Caterina Rando: Bing, bing, bing. Thank you, Heather. Yay. That was really fun. And I’m, I know that we’re not encouraging anybody to panhandle as revenue stream. It is a great example of some taking your skill, Heather, and great for entrepreneurship and you have a definitely a high attraction factor. Bing, bing, bing.

[00:23:22] We got so many awesome speakers today, giving massive value. Okay. Our next speaker is Karen Robinson.

[00:23:31] She’s going to talk about embracing your healing path to more bliss, because you know what, life is dynamic. We’ve had some setbacks. We’ve had some, maybe some trauma. We’ve had some challenges and we are going to be healthy and happy and blissing in our business. And Karen’s going to help us do that.

[00:23:50] She’s a bestselling author, speaker, therapist, transformational coach, trauma recovery expert. She has been doing her thing for over 25 years. She’s the founder of Heal Thrive Dream. And she is on a mission to serve. trauma survivors, heal wounds, help relationships, and create our dream future. Bing, bing, bing. Karen, my friend, the floor is yours.

[00:24:20] Karen Robinson: Thank you so much, Caterina. Thank you to my fellow speakers. You all inspire me so much. I have already received massive value for being here today. And for the rest of you in attendance, also thank you for being here as well.

[00:24:38] So how many of you went to church as a child?

[00:24:41] Okay. And how many of you received a mixed messages about religion during childhood? I’m going to tell you about my grandmas. Okay. I had one grandma, she’s Roman Catholic and another grandma who’s a holy roller Pentecostal woman. Okay. These grandmas would tug a war with me, fight on who was going to take me to church.

[00:25:04] And in both services, I would just be so confused. Like, what do I believe? In the Catholic Mass, my grandfather would whisper as the priest was taking communion, What do I know? I’m like, Grandpa, stop. You know, and then my grandma’s church, everyone is talking in tongues and dancing in the aisle. Hair is rolling down to their butts with their long, beautiful dresses.

[00:25:30] Now, what you don’t know about me if you haven’t heard from me before is I grew up in a dysfunctional home where there was a great deal of abuse, domestic violence, child abuse, and we were food insecure. So when my grandma Grace, the holy roller said, this is in third grade, mind you. So my story is on the third grade perspective.

[00:25:54] So please, please, please know that I’m not making fun of God. I love God. But I really want to tell you my experience and the reason I want to share my experience with you, because I want you to leave here today feeling more creative in your business, more peace and more hope. So this is why I’m sharing my story.

[00:26:18] And the third grade Grammy Grace said, you know, Karen, do you want to go to Bible camp this summer? And I looked at my little trailer we were living in and I was like, Oh my God, I can’t be stuck here all summer. I’m like, yeah, I’ll go. I’ll go. So we packed up my suitcase with the long dresses. I get to camp and I’m made fun of a little bit.

[00:26:39] I’m the only girl with the short hair and the pierced ears. Some of the girls said, you know, you’re going to hell for that, right? I’m like, what? No, but that was not the worst of it. Now I want to be fair to the camp directors. It was so fun to do the arts and crafts and try the different activities. It was truly fun.

[00:27:01] Again, I was a little confused when I couldn’t go swim with the boys though. In third grade. So I said, why can’t we go swimming when the boys go swimming? And she said, Oh no, those little boys can’t see you in your bathing suit. And I was like, what? It just didn’t make any sense to me. We were not super sexual in the, in the third grade, at least I was not.

[00:27:27] So the point of my story about Bible camp though, is. I was told on the very first day, the whole point of Bible camp was to find the Holy Ghost. And I was like, Oh my God, I didn’t know it was missing. I didn’t know what to do about that. And so, you know, in church service, I would look into the pews. I was like, like, what, what, what am I, I don’t understand.

[00:27:53] I just don’t understand. So, I would watch the other kids, I would look around, what are they doing? How are they finding it? And what would happen in the services each night is the kids would start to dance in the aisle, raise their hands, and just praise and sing, and I was like, Oh, did the Holy Ghost get them to do that?

[00:28:18] Are they doing that? Like, what’s going on? And so I kept watching and kept watching. And then, remember, I’m in the third grade, people. And then it was getting to be the last night of camp and I had not found the Holy Ghost. And in my eight year old little brain, I was like, Oh my God, they’re not going to let me go home.

[00:28:40] It was like, Oh my God, I have not found the Holy Ghost yet. And by this time I was the only one people, the only one. And so, guess what I did?

[00:28:56] I Stood up and I started dancing and praising and I found the Holy Ghost. And everybody was excited because now all the kids have the Holy Ghost. Grandma Grace comes next day and picks me up and she said, Karen, did you find the Holy Ghost? I said, grandma, I sure did. And she’s like, praise Jesus. Oh, thank you, God.

[00:29:21] She called everybody in the church. She told my parents. She told everyone. And she was so proud because she gave herself credit for helping save my soul. Now, my parents were very curious because overall my parents didn’t go to church at all because remember they had one mama who was Roman Catholic with the wine of priest.

[00:29:44] And the other mama was holy rolling in and dancing in the aisles. So they were like, no, not for us. They said, Karen, you found the Holy Ghost. I said, I did. They said, please explain. And so I had to demonstrate. I said, I just stood up, started dancing and praising. And that’s how I found the Holy Ghost. And my parents were laughing and laughing and actually I’ve never seen my parents laugh together before and I don’t think I’ve seen it since.

[00:30:15] They were both laughing so hard they were crying.

[00:30:17] I shared this story with you despite having those mixed messages. I did become very spiritual and being very spiritual has been so healing for me. Now, why would I come to a business summit and talk about trauma or talk about spiritual healing? It’s because I, in my work, focus on six pillars of healing.

[00:30:44] And yes, they help trauma survivor. But honestly, they’re going to help anyone that’s going through really hard time. And so there’s six pillars of healing that I work with my clients on. The first one is spiritual and that’s the one I’m focusing on today. The second one is energetic. The third one is relational, relational healing. The fourth is mental. The fifth is emotional. And lastly, we have our physical beings, our bodies.

[00:31:17] And as you may or may not know, trauma can really wreak havoc on our bodies if we don’t focus on healing. It can be a faith based community, and if you are someone who doesn’t want to go to church or Bible study, think about another type of healing community. Maybe it’s AA if you drink too much, or maybe it’s OA if you overeat.

[00:31:39] You know, find a community that’s going to support you in your healing.

[00:31:42] Community is foundation one in spiritual healing. The second one is prayer, you know, and that’s just talking quietly to your higher power. It doesn’t matter if you believe it’s God or Buddha or whoever, Jesus, Mohammed, if you’re any religion, just being quiet with your thoughts.

[00:32:10] It can be a time for reflection, it can be a time for meditation, but uber healing to spend that alone time with yourself. Because I know, just looking at you all, that many of you are Type A and Type B high achievers, not overachievers. I’m not allowed to say that it’s high achievers. I know I see that around the room and I am willing to bet a lot of us don’t give ourselves enough time to be just reflect and get quiet and tap into that inner wisdom inside of ourselves.

[00:32:48] Number three is Spiritual readings for reflection. Now, what I mean by this, and I’ve actually tested this out because at first, you know, I don’t believe everything people say to me. I just I’m sort of what’s the word suspicious or doubtful. And so I always have to try things out myself. Oh, I know that negative thinking that can happen to us. You know, Elaine was alluding to it earlier. Our thoughts, our inner critic, can be sneaky, sly, and spidious, so we really have to watch them. And I found that doing this practice of spiritual reading, especially starting off the day, just taking 10 minutes, and it can be a devotional, It can be the Bible, the Quran, the Torah.

[00:33:38] It can be any books that are focusing a Buddha or any kind of spiritual reading. So I have four that I read out of every morning and a couple of them are super religious and a couple of them are more like. Taoism and what I have noticed doing these readings is I get more centered. I start my day like not super anxious.

[00:34:02] My shoulders go down. I feel more relaxed. I feel more creative. I feel like I can bless on my business and that’s why I’m talking about the spiritual pillars today is think about a community. Think about prayer, think about spiritual readings, think about just tapping into your inner wisdom. .

[00:34:29] I want you to just be the most authentic, beautiful self that you already are.

[00:34:34] Caterina Rando: Bing, bing, bing! Thank you so much, Karen. Karen, you are such a calming presence.

[00:34:42] Where can you be more supportive of yourself? Where can you pay more attention to your self talk that is not serving you. Where can you make an upgrade based on Karen’s discussion for you to bliss more?

[00:34:58] Bing, bing, bing, you’ve heard four amazing presenters who have big hearts, who are on a mission to support you and other women to bliss and thrive in their businesses. I encourage you to connect with each of them. They’re all fabulous women. I know them and love them all. See the show notes for how to do that.

[00:35:26] And to find out more about them and they have workshops that are free. They have many great resources, connect with them. So you will bliss and thrive more in your business. This is Katarina Rando. I cannot wait to be with you again. And I’m reminding you, you have massive value to bring. There’s a lifetime supply of people to serve.

[00:35:50] Be loud, be proud so that you can sell more. You can serve more. And most importantly. You can uplift more lives with the amazing woman you are.

We hope you enjoyed this episode of Expand Your Fempire with Caterina Rando.