By Caterina Rando, MA, MCC
One of the best revenue streams to add to any service business is a group program because it provides great value and is more affordable to the client. Plus there is a huge bonus to the people in a group program—they get to connect with other like-minded people who are working on building similar skills. The community you create for them allows them to gain additional support, advice, opportunities, trusted alliance partners and even clients.
You do not have to get tons of training or a certification to start providing group programs. For example, if you are an image consultant you can lead a group for women and teach them how to how to create their own personal sense of style. If you are a productivity coach you can educate your group about best practices, then guide them into implementing the strategies that will work best for them.
Here are a few questions to answer to get started:
What is the focus or purpose of the group?
Is it going to be a group that meets weekly, monthly, bi-monthly, quarterly?
How many people do you want to have in the group?
What kind of group is it going to be? (support, mastermind, training program)
What is going to happen in your group?
Where and when will your group meet?
These questions will get you started. Too often I see entrepreneurs waiting to be ready before they begin. Your first group is rarely your best one or your most profitable. That is why you offer an introductory price. When you hold your first group session, pay attention to what you want to do differently the next time. Keep upgrading your program until you feel it is outstanding.
Caterina Rando, MA, MCC, shows women entrepreneurs how to be loud and proud about the value they bring in order to massively monetize their mastery. Learn more about how to build influence and massively monetize your business with her free audio, How to Generate 50k in a Day with your Own Events and Retreats www.enlivensummit.com/50kinaday