Welcome to the Expand Your Fempire Podcast Archives: 

Episodes #53-#100

This podcast is for women in business on a mission like you! There will be interviews with thought leaders on some episodes; on others I will share my innovative ideas on topics I frequently speak and train on. My intention, as with everything I do, is to provide you massive value while giving you a boost of inspiration. It is my hope that each podcast will support you to make upgrades to thrive even more in your business.    
                                                                                                                                             – Caterina Rando

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Episode #53:
The Business Side of Sexy with Jen Jolicoeur

Jen Jolicoeur’s direct sales company, Athena’s Home Novelties, is on a mission to change the world – one orgasm at a time! As Jen explains to Caterina in this candid interview, her company is also all about women’s empowerment, community, inclusiveness, support, and financial bliss for their sales force, employees, and customers. Don’t miss this uplifting episode where two long-time friends discuss Jen’s entrepreneurial journey and affirm how much impact a business can have!

Episode #54:
A Self-Love Plan to Be the Queen of Your Fempire

You have heard of the popular “Five Love Languages” to help you with your personal and business relationships. Have you ever thought about them as a tool to help you master self-love? In this episode, Caterina shares a major breakthrough she recently had, that will help you embrace and practice more self-love in your business. This will also support you to bliss more with yourself. You’ll leave this valuable episode with a list of action steps to take to help you be the true Queen of your Fempire!

Episode #55:
How to Choose the Best Business Coach for You & Your Fempire

Are you currently working with a business coach or mentor, or considering hiring one? If so, this is an episode that you cannot miss. Drawing on her over 25 years of experience, Caterina shares a wealth of knowledge about not only how to choose the best coach or mentor for you, but also how to make the most out of working with your coach. This two-part episode will provide you with valuable ideas to support you in moving forward so that you can expand your own Fempire!

Episode #56:
How to Find Your Prime Spark with Dr. Sara Hart

Are you a businesswoman who is 55 or older? If so, this episode is for you! Dr. Sara Hart is on a mission to help older women recognize and embrace their value in a society that may sometimes claim otherwise due to age. In this episode, Caterina and Sara discuss what it means to be a business owner over the age of 55 and how many opportunities exist for women to start something new. Women 55+ this is YOUR time – you have wisdom and experience and massive value to bring. Listen to this inspirational episode to help you find your spark!

Episode #57:
What I Wish I Knew 20 Years Ago

No matter how long you have been in business, there is always room to improve and upgrade. In this insightful episode, Caterina shares 11 insights she wishes she would have known 20 years ago. Whether you are a new entrepreneur or a seasoned businesswoman, you will find value in this list. Take a moment to listen and think about areas you can improve on to help you bliss and thrive more in your business and in your life.

Episode #58:
Build Your Resiliency with Peggy O’Neill

Peggy O’Neill, speaker, author, and inclusion and empowerment strategist, is no stranger to challenges. Standing at 3’8”, she has had a lifetime to master skills in overcoming difficulties, such as building resiliency, personal empowerment, and using your voice to make sure you are included. In this fun and light-hearted episode, Caterina and her long-time friend discuss easy-to-implement methods to help you manage your stress so that you can build your resiliency and bliss more in everything you do!

Episode #59:
Things I Knew 20 Years Ago That I’m Even More Certain About Now

As a follow-up to her popular episode “What I Wish I Knew 20 Years Ago,” Caterina now discusses things that she knew 20 years ago, that she is even more certain about today. Drawing on her many years in business, she presents guiding business principles that will never grow old. From building relationships to mastering how to ask for what you want, this episode is a wealth of knowledge to help you strengthen your business practices.

Episode #60:
Finding Your Midlife Moxie with Gail Scott

Gail Scott, host of the upcoming Midlife Moxie podcast, Instagram Reels queen, and Mary Kay Independent Sales Director for over 25 years, joins Caterina for the 60th episode of the Expand Your Fempire podcast. In this candid discussion, Gail and Caterina discuss what it’s like to be a businesswoman of a more “advanced age.” The two friends also discuss how women can benefit from going into business for themselves at any age. No matter what your current challenges may be, this episode will surely uplift you and support you to make RIGHT NOW the best season of your life!

Episode #61:
Insights to Gain Visibility and Thrive as a Speaker with Bobbie Carlton

In this exciting episode, Caterina welcomes Bobbie Carlton, award-winning marketing, PR, and social media professional and the founder of Innovation Women, an online self-service speaker bureau for women. Caterina and Bobbie discuss the importance of public speaking and how it can have a massive positive impact on your business. Drawing on her experiences as a speaker and serial entrepreneur who has connected more than 2,000 women to speaking opportunities, Bobbie shares super tips to help you gain visibility and infuse more speaking into your business.

Episode #62:
Insights to Achieve Mindset Mastery in Business & Life, Part 1

Mastering your mindset is an essential, crucial part of thriving and blissing in your business. In this unique two-part series, Caterina shares her top 10 tips to achieve mindset mastery. From learning to lighten your mental load to eliminating negative self-talk, part 1 of this super informative episode will help support you in your business and your life.

Episode #63:
Insights to Achieve Mindset Mastery in Business & Life, Part 2

In part 2 of her value-packed Mastering Mindset series, Caterina continues sharing her top 10 super tips on this important topic. Life is dynamic, and the more you master your mindset, the more it will support you in all situations in business and life. Be sure to listen to both episodes of this series and download the accompanying mindset super tip sheet to help you THRIVE and BLISS in all that you do!

Episode #64: Getting the Business Balance Right with Heather Zeitzwolfe, CPA

Heather Zeitzwolfe is not your Dad’s accountant (unless your Dad’s accountant has funky-colored hair, transforms tofu into delicious desserts, and geeks out on writing sketch comedy)! In this fun and informational episode, Caterina welcomes Heather, the vegan CPA. The two discuss Heather’s entrepreneurial journey and how she came to embrace her authentic self as a new business owner in her fifties. Oh – and they share some great super tips for managing your business finances, too! Listen, learn, and get inspired.

Episode #65:
Add Group Programs and Thrive Much More

Take a look at whatever you're doing one-on-one with your clients and ask yourself, “Can I offer this in a group?” Group Programs are a great addition to your revenue stream and the time to get started is now. Listen to this value-packed episode to learn how Group Programs can positively impact you, your business strategy, and more importantly, your clients: current and future. Even if you are already doing group programs or retreats this episode will accelerate your success even more!

Episode #66:
Financial Freedom & Bliss with Moneeka Sawyer

Moneeka Sawyer, the Blissful Millionaire, is committed to helping women create a life of freedom and choice. In this episode, Moneeka shares her story, including the hardships and challenges she faced that eventually lead her to a life of bliss. She also shares tips on how to create wealth and freedom blissfully. Don’t miss this uplifting episode to help you take the right steps to choose bliss in your business and your life!

Episode #67:
How to Captivate the Crowd
with Elaine Williams

Are you using video in your business? If not, it is time to get started! In this episode, Caterina welcomes award-winning Video & Visibility Coach, Speaker, Best Selling Author and Comedian, Elaine Williams. Elaine shares how her journey led her from selling candy as a child to becoming a comedian, to now coaching mission-based female entrepreneurs to help them harness the power of video. Don’t miss this episode with great super tips to help you look your best on camera and deliver your message in a way that captivates your crowd!

Episode #68:
How to Fill Your Group Programs


In this follow-up to her popular episode #65 “Add Group Programs and Thrive Much More,” Caterina addresses a key question: once you plan to launch your group program, how do you fill it with the right participants? From building influence to over-enrolling, Caterina shares her proven strategies to help you upgrade your selling skills and fill your programs with EASE!

Episode #69:
Finding Travel Bliss with Traci Buckley

Traci Buckley is a passionate traveler and logistical expert who serves women throughout the world who love to travel. In this episode, Caterina and Traci discuss how travel can benefit women entrepreneurs not only with personal development but also with their businesses. Whether you are thinking of traveling on your own or maybe you are ready to host a destination retreat for your clients, this episode will help you take the steps to get out and bliss with travel!

Episode #70:
Infuse Kindness into Your Business

World Kindness Day is celebrated annually across the globe. In this episode, Caterina reflects on the lessons of this holiday and discusses how you can infuse more kindness into your businesses. Listen to this short segment for inspiration on ways to be more kind to others, and especially to yourself.

Episode #71:
Mindset, Connection, & Relationships with Lee Richter

Award-winning business innovator, CEO, author, and 9-figure businesswoman, Lee Richter, joins Caterina this week to discuss the impact of a positive mindset and no longer dimming your light to make others feel comfortable. In this honest and empowering conversation, the two entrepreneurs share business tips ranging from improving your personal relationships, to avoiding “Eeyore” energy, to current trends like NFTs. Don’t miss this episode all about the importance of connection and collaboration.

Episode #72:
Gifts to Give Yourself Right Now

As women, we often have our attention on gift-giving during the holidays and special occasions. This uplifting episode encourages you to give more gifts to yourself. Caterina invites you to consider a certain gift list that will allow you to enjoy your business and life more. By embracing these presents, you will have more vitality and bliss for your business and your business will be more efficient. All of this will help you fulfill your mission with more ease so that you can enjoy your journey every day!

Episode #73:
Finding Inner Joy and Being Your Authentic Self with Dr. Beth

Following your inner guidance is the key to blissing in your business and building your Fempire. However, it is often the “little voice” that people struggle to listen to. This week, licensed psychologist and America’s Teenologist, Dr. Beth Halbert, joins Caterina in an impactful episode to discuss the dynamics of family businesses, showing up as your authentic self, and finding support to help hold you in your greatness when you waiver. Don’t miss this uplifting reminder that you have massive value to bring and to be loud and proud about who you are!

Episode #74:
Important Ideas to Be Better & Bliss More in Your Business in 2022

Do you get uncomfortable or even dread setting goals? Do you ever feel like your dreams and desires aren’t valid? While reminding everyone that no one has the right to step on your dream, Caterina discusses limiting beliefs and finding mastery, as well as the effect that giving back has on blissing more in your business. Full of super tips to help you kick off the new year and new goals, this episode is one you don’t want to miss!

Episode #75:
How to Feel Confident and Empowered in Your Clothing with Katie Allen

When Personal Stylist and Image Consultant Katie Allen looks into a closet, she sees so much more than shoes and clothing. She sees an opportunity for women to “put on their power.” In this fun, eye-opening episode, Katie shares a wealth of style knowledge including the importance of having clothes that reflect your lifestyle, using style to connect back to your inner self, and the mistakes she sees entrepreneurs making with their clothing selections. Check out this episode to learn how to use your personal style to build your confidence while expressing your authentic self!

Episode #76:
How to Achieve Your Best Month Ever

Are you ready to have your Best Month Ever in business? In this exciting and insightful episode, Caterina shares 10 super tips to help set you up for your most successful month ever. From understanding your monthly numbers, to planning your sales strategy, to managing your disappointment, she truly covers it all while guiding you along the path to blissing more in your business each month. This info-packed podcast will inspire you to be bold and find new clients on the other side of your comfort zone!

Episode #77:
Follow Your Calling with Sheya Atterberry-Chisenga

This week, Caterina is joined by longtime friend and female empowerment and life coach, Sheya Chisenga. Along with discussing the guiding principles that have contributed to her success, Sheya brings an honest conversation about the importance of staying committed to her beliefs as a faith-based business owner and entrepreneur. Check this episode out to hear all about consciously curating a community for your clients and how becoming a woman of action can lead to massive monetization!

Episode #78:
Upgrade Your Thinking & Expand Your Fempire

Do you take time each week to think and plan for the week ahead? Would you consider yourself to be an effective communicator? This week, Caterina discusses eight areas to upgrade your thinking in order to run your business like a CEO. Sharing topics ranging from organization to managing your disappointment, she’s here to remind you of the importance of thinking like a woman who wants to expand her FEMPIRE!

Episode #79:
How to be a Tremendous Leader with Dr. Tracey Tremendous Jones

In Caterina’s recent sit down with author, speaker, podcaster, publisher, and Air Force veteran Dr. Tracey “Tremendous” Jones, the two ladies dig deep into the way childhood modeling impacts who we become and the challenges of over-complication that women in business face and what to do in response. Dr. Tracey also discusses her S.P.A.R.K. leadership qualities model and the three personalities we exhibit when faced with a crisis. This is an episode you don’t want to miss!

Episode #80:
Be Impatient to Make Your Business Thrive

While most people say that patience is a virtue, women’s business mentor Caterina Rando would argue that patience is NOT a virtue when it comes to building and growing your Fempire. Drawing from over 25 years of coaching and mentoring women entrepreneurs, Caterina shines the spotlight on where you can upgrade your business by being impatient, amplifying your voice, and finding a lifetime supply of people to serve.

Episode #81:
Honor Your Feminine Wisdom in Business with Julie Foucht

Have you tapped into your femininity as a source of energy in your business yet? This week, Caterina is joined by Julie Foucht, founder of the Art of Feminine Business, to discuss your feminine wisdom and taking action that aligns with what you want to create in your business. This powerful podcast is sure to open your eyes to the importance of giving yourself space for creativity while allowing masculine energy to support your feminine intuition.

Episode #82: Wear Your Heart All Over Your Business

When was the last time your clients were truly touched in their hearts through your business? This week, Caterina gives her unique insights for wearing your heart not only on your sleeve, but all over your business. Everybody wants to feel loved, cared for, and even special. Caterina lets you know that it’s your job to love on your clients, acknowledge them, and want for them what they want for themselves. All this fosters more mutually satisfying relationships which will have you and your clients all blissing more!

Episode #83: Building Wealth for Women with Dr. Deborah Ekstrom

This week, Caterina is joined by money mindset guru, Dr. Deborah Ekstrom, to discuss all the steps women in business need to take in order to build wealth. From making the initial decision of building wealth, to assessing your mindset around money, this podcast is filled with endless tips for you to design your life with wealth in mind in order to create a more secure and amazing life and a better world!

Episode #84: Regularly Shine The Spotlight on Your Business Strategy & Soar

There is a lot to have your attention on when running and growing a business. Strategic planning may not be on your calendar. In this thought-provoking podcast episode, Caterina shares insights to implement on a quarterly basis to continuously upgrade the way you do business and how you serve your clients. We will explore revenue and expense tracking, clarifying your sales fountain, and setting goals for some things that are often overlooked. Listen to this episode to create a solid plan for your next quarter!

Episode #85: Don’t Let a Disability (or Anything Else) Stop You from Doing Your Entrepreneurial Thing with Rob Oliver

Rob Oliver, speaker, podcaster, author, husband, and dad, is inspirational and super special. You know this because he is one of only a handful of guys to be featured on the Expand Your Fempire podcast! Don’t miss this unique episode where Rob shares his entrepreneurial journey, his work in the disability community, and the different effects that entrepreneurship and working a J.O.B. can have on mental health. Plus, hear his top guiding principles for those looking to start a business.

Episode #86: Easier Ways to Increase Your Impact & Visibility, Part 1

In this first installment of a two-part series, Caterina highlights the first six guiding principles that she recommends for increasing your impact and visibility. She discusses the ways you can strategically and effectively get clarity on your mission, choose your visibility platforms, and step out of your comfort zone to bliss in your business!

Episode #87: Revenue Strategy for Female Entrepreneurs with Kadena Tate

In this info-packed episode, Caterina is joined by author, speaker, and revenue strategist, Kadena Tate. The two discuss how women with an entrepreneurial spirit can get started on, or upgrade, their business endeavors. Caterina and Kadena also share the importance of giving back to the community, believing in yourself, and review Kadena’s nine pillars in a business model. Full of guiding principles for female entrepreneurs, this is an episode you won’t want to miss!

Episode #88: Easier Ways to Increase Your Impact & Visibility, Part 2

In the second installment of her two-part series for increasing visibility, Caterina introduces several more guiding principles for you to implement in your business strategy. She reminds us of the importance of networking, that you can’t pour from an empty cup, and that the more visibility we have, the more lives we get to touch!

Episode #89: Secrets to Get Booked Now with Anastasia Lipske

This week Caterina is joined by Anastasia Lipske, booking expert and founder of Access Speakers. These two entrepreneurs discuss mistakes people make when wanting to get booked for speaking and podcasts. They go in-depth on how you can optimally utilize social media, including your LinkedIn connections, for more bookings. Be sure to listen to this episode to learn how you can improve your strategy to get booked for more speaking and podcast opportunities now!

Episode #90: Reflections from a Wandering Woman on a Mission

What is it that you want more of in your business? In this week’s fun-filled podcast, Caterina reminds us of the importance of uplifting other people through your business, the power of getting out of your own environment, and turning disappointment into determination. You don’t want to miss this heartfelt episode!

Episode #91: The Importance of Socializing in Your Business

In this week’s podcast, Caterina discusses the importance of socializing in your business to achieve more sales bliss and success, while also deepening your relationships. This fun-filled episode will leave you full of super tips to add socializing to your business, while also increasing your monetization!

Episode #92: Women in Franchising with Phyllis Pieri

In this informative episode, Caterina is joined by a very special guest and Franchising Expert, Phyllis Pieri. The two women discuss what kind of entrepreneurs are best for running a franchise, how women entrepreneurs can get started in franchising, and the levels of investments required to start a franchising journey. Listen now to find out what you didn’t know that you didn’t know about franchising!

Episode #93: How to Get Unstuck and Take Action in Your Business Now

Action is the antidote to whatever is not happening in your business. In this valuable episode, Caterina shares her top guiding principles for getting unstuck. Listen and take notes - this episode is full of super tips to help you overcome whatever stands between where you are and where you want to be, now and in the future.

Episode #94: Confident Leadership with Betsy Clark

This week Caterina sits down with mindset chaplain and leadership expert Betsy Clark. During this invigorating episode, the two discuss how women can step into their leadership with compassion and grace and how to overcome comparison stealing your joy in business. Plus, Betsy shares her Four Pillars of a Leader. This episode is sure to leave you feeling empowered and more confident as a leader going forward!

Episode #95: Five Ways to Amplify Your Leadership Skills

Many businesswomen struggle with the idea of calling themselves “leaders.” This thought-provoking episode will remind you that you are already an empowered leader, and you deserve a seat at any table of leaders with whom you want to associate. Plus, you have the power to start your own table at any time! Caterina’s five guiding principles for amplifying your leadership will help you uplift yourself, uplift your business, and uplift more lives. Do not keep your massive value a secret, be a louder and prouder leader and uplift more lives with your massive value!

Episode #96: Female Entrepreneurship & Sustainability with Carolyn Pistone

This week Caterina is joined by friend of the planet and certified green business owner, Carolyn Pistone. Carolyn explains the importance of sustainability in business, how entrepreneurs can work to certify their business as a B-Corp, and ways business owners can improve the ecological footprint their businesses leave behind. If you’re looking for a guide on becoming a more environmentally-friendly, socially-responsible, green business, this is an episode you will not want to miss!

Episode #97: How to Amplify Your Voice to Accelerate Your Business

In this insightful episode, Caterina reminds you of the true power of making your voice heard. She shares how our upbringing, life experiences, and other influences we may not be aware of can create blocks that keep us quiet. Caterina discusses how to identify these barriers and overcome them in order to amplify your voice for more good, more sales, to showcase your massive leadership abilities. Your voice has huge value and it’s time to amplify it all over to expand your reach and your impact!

Episode #98: How to Create a Profitable Business with Donna McPherson

This week, Caterina is joined by numbers gal and master CPA, Donna McPherson. In this informative and thought-provoking episode, Donna teaches you about the Five Numbers to know in your business, why you want to make your numbers your BFF in your business, and how to calculate a profit that will help your business thrive now and far into the future!

Episode #99: Live Coaching/ Consulting Session for Women in Business

Brand new for Season 2 of the Expand Your Fempire podcast: listen in on a live business coaching session! Caterina is joined by style and image consultant, and MidLife Moxie Podcast Host, Gail Scott. Caterina helps Gail gain clarity on how she can monetize what she’s often giving away for free, and provides direction on how Gail can price her offerings in a way that feels authentic. This session will be especially helpful if you struggle with pricing and understanding the three main “things” that women buy.

Episode #100: Bliss in Your Business As a Midlife Businesswoman

In this milestone 100th episode of the Expand Your Fempire Podcast, Caterina reminisces on her over 25 years of blissing (and sometimes not blissing) in business. This celebratory episode is full of midlife musings and guiding principles for infusing more love in your business, and serves as an important reminder to make regular adventures a standard operating procedure in all that you do for your business!

Don't miss a single episode!

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