Expand Your Fempire Podcast 1

Welcome to the Expand Your Fempire Podcast!

This podcast is for women in business on a mission like you! There will be interviews with thought leaders on some episodes; on others I will share my innovative ideas on topics I frequently speak and train on. My intention, as with everything I do, is to provide you massive value while giving you a boost of inspiration. It is my hope that each podcast will support you to make upgrades to thrive even more in your business.

– Caterina Rando

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Episode #143:
Systems to Successfully Scale with Theresa Ream

Heart-centered business owner, Theresa Ream, joins host, Caterina Rando, for an information-packed episode you won’t want to miss! The two long-time business leaders sit down to discuss all things systems in order to scale multi-million-dollar businesses. Theresa also shares her guiding principles for wearing your heart all over in business leadership and why doing so has cultivated teams that have stuck with her for decades!

Episode #142:
Regularly Shine the Spotlight on Your Business Strategy & Soar, Revisited

As we all know, there is a lot to have your attention on when running and growing a business. Is strategic planning on your calendar? If not, now is the perfect time for an upgrade! In this thought-provoking podcast episode, Caterina shares insights to implement on a quarterly basis to continuously upgrade the way you do business and how you serve your clients. She explores revenue and expense tracking, clarifying your sales fountain, and setting goals for some things that are often overlooked. Check out this episode right away to create a solid plan for your next quarter!

Episode #141:
The Power of Community: Meet the Women Behind the Book

In this podcast, you’ll get to meet some of the co-authors behind the inspiring book, The Power of Community, to be released during Women’s History Month in March. The authors sit down with Caterina to share what pushed them to be part of this exciting project and to give us a sneak peek into their chapters. Remember that a community of women is powerful, and when you’re in the right community, amazing things can happen. This podcast episode, and the book, will help you get there!

Episode #140:
How to Not be “Salesy” While Making Sales

During her 30+ years of mentoring and coaching women in business, Caterina has found that women do not want to be “salesy.” In fact, they want to simply be themselves, and still grow their businesses. In this “do not miss” episode, Caterina discusses the keys to unlearning what you may have been taught before. It’s time to wear your heart all over your business, ditch the script, and make sales while being your authentic self!

Episode #139:
Creating the Life You Want to Live after 50 with Suzy Rosenstein

This week, Caterina is joined by women’s midlife coach, Suzy Rosenstein, to share her top tips to help midlife female entrepreneurs get unstuck and live the life they truly want to live! In this episode, Suzy discusses the fears that might be holding them back and how amplifying their truest selves can help to propel them towards entrepreneurial success. When you’re doing it right, you’ll be massively monetizing your mastery in your 50s and beyond!

Episode #138:
The Importance of Having Business Girlfriends

Are you intentional with your relationships inside and outside of your business? Do you amplify those relationships to be a source of uplift? Caterina sits down this week to discuss her top tips for finding and nurturing relationships with business girlfriends, why it is so important to have strong relationships in business, and the values to look for in business girlfriends. Don’t miss this uplifting and impactful episode!

Episode #137: Three Important Ideas to Help You Thrive and Bliss in Your Business

You know what makes you feel great and bliss in your life, right? Are you also blissing in your business? This week Caterina shares three key guiding principles for making bliss a standard operating procedure in your work life – whether it’s through personal connections, mastery in your business, or creating more support or time for self-care. Check out this week’s episode to get clarity on how to have a business that truly makes you bliss!

Episode #136: Being Bold in Business and Life with Tracie Root

Do you struggle with being your true self and owning your worthiness? Does the idea of being bold in your life and business cause you fear? Don’t miss this week’s episode with coach, author, and speaker Tracie Root, where she and Caterina discuss Tracie’s “Guiding Principles to Living a Bold Life.” Learn why just having a dream isn’t always enough – it’s time to take BOLD action so that you can truly SET and GET your goals!

Episode #135: Guiding Principles for Being a Great Speaker Partner

Attention women speakers: this is a DO NOT MISS episode! This week Caterina shares her guiding principles on how to be a great speaker partner. Learn the tried-and-true methods she follows to get booked and rebooked for speaking opportunities while maintaining her reputation among industry professionals as a phenomenal speaker partner. If you’re just getting started with your speaking, or if you are a long-time speaker, Caterina’s super tips will help you build influence and utilize speaking to book more clients!

Episode #134:
The Importance of Confidence in Marketing with Melissa Kellogg Lueck

Confidence is important for women entrepreneurs because it’s the foundation of everything that we do. If you lack confidence, it can and will directly affect your marketing success. This week Caterina is joined by business coach and marketing expert, Melissa Kellogg Lueck. Melissa shares her top tips for building confidence in your business, explains why marketing for female entrepreneurs is so rewarding, and discusses how you can start effectively utilizing AI and chatGPT within your own business right now!

Episode #133: Actions to Create 360° Wealth with Jackie Swift

Jackie Swift, founder of The Wealthy Woman, defines a wealthy woman as a “person/woman who embodies all the things that are most important to them.” This week, Caterina and Jackie discuss upgrades female entrepreneurs can make to create 360° wealth in both their businesses and in their lives. Whether that’s finding a coach, cultivating a community of support, or learning how to get out of your own way, Jackie and Caterina are here to remind you that you truly can create the business and life you dream of having!

Episode #132: Eight Strategies to Amplify Certainty in Your Business

Following her info-packed Shero Speaker Summit, Caterina joins us to share eight strategies for creating certainty in your speaking, selling, and overall business. From building confidence, to boosting self-care, to visualizing a positive outcome, Caterina shares all the ways certainty in business allows us to move towards mastery in everything we do as women entrepreneurs. See yourself on the big stage, at the big table, or with the big contract and amplify your certainty!

Episode #131: How Women in Business Can Maximize Their Mojo with Chris Dyer

According to Chris Dyer, mojo is that magical feeling where “you just feel unstoppable.” As a Certified Health, Life & Leadership Coach and Personal Trainer, Chris works with entrepreneurs to help them bring out their courage and confidence for better business success. Listen to this episode to learn how to use self-care, health, and wellness to maximize YOUR mojo so that you can clear any obstacles that may be holding you back!

Episode #130: How Rethinking Can Refresh Your Business

Disappointment is inevitable in business. Determination is the antidote. Add in some refreshed rethinking and you now have the keys to success! In this week’s episode, Caterina introduces the idea of rethinking the thoughts that are informing your actions. With real-life examples of how changing her way of thought has allowed her to expand her Fempire and create elevated client experiences, this episode can help you rethink the way you are running your business and your life for more bliss!

Episode #129: How to Set & Maintain Boundaries with Mary Brown

Do you need help setting boundaries? We can all use some support in this area, especially women in business. In this empowering and educational episode, Caterina is joined by Mary Brown, “The Boundaries Coach,” who shares her guiding principles on how to feel confident setting boundaries with others. Don’t miss this great talk about making choices, finding work-life balance, and the importance of remembering your inherent value!

Episode #128: Tips for Businesswomen to Effectively and Successfully Sell to Other Women, Part 2

In the second of this two-part installment on women selling to women, Caterina shares the importance of embracing the Five Love Languages in your business and why the second sale is more important than the first. This episode is jam-packed with guiding principles on the value of relationships, practicing flexibility with your clients, and having lifelong views of potential clients. You don’t want to miss it!

Episode #127: Design the Life You Love with Samantha Buckley

Do you feel alone in your struggles to do it all? Many women entrepreneurs carry the huge burden of having too many tasks on their plates – both in business and in life. This week Caterina is joined by an extraordinary life coach for high-achieving women, Samantha Buckley, to discuss the importance of giving yourself grace and having other girlfriends in business to lean on. This episode will help you take the pressure off yourself and get more support so that you can design a life that you love as a thriving woman in business!

Episode #126: Tips for Businesswomen to Effectively and Successfully Sell to Other Women, Part 1

In this insightful podcast episode, Caterina shares her guiding principles for women entrepreneurs who sell to women. She breaks down the importance of fostering business relationships with potential clients, reviews the four different types of potential clients and how to successfully sell to them, discusses the value in building influence, and explains why every offering that includes community will be more effective. If you want to master your sales and gain long-term clients who appreciate the value you bring, this is an episode you won’t want to miss!

Episode #125: Transform Your Relationship with Money & Live Out Loud with Angela Wilson

This week Caterina is joined by international best-selling author, speaker, and financial healer, Angela Wilson, CPA, to talk all things women and money. The two ladies break down the stigma surrounding the discussion of money and explore the power of creating a supportive community to uplift you and your business. This episode is a fantastic reminder that you truly deserve to live the life that you want to live and it is time to start embracing it!

Episode #124: Take Action to Thrive in Your Business

Women in business, it’s time to take action! In this week’s episode, Caterina shares a speech that she recently gave during a conference for women on creating what we want for ourselves in our lives, hosted by Christi Corradi. In this excerpt, Caterina discusses key actions to take in order to seek mastery in the things that will make your business thrive! She reminds us that perfection is not required, nor is it encouraged, and in order to bliss in your business, you must be prepared to take action and get uncomfortable.

Episode #123:
Reignite Your Entrepreneurial Life after 60 with Nan McKay

This week, Caterina is joined by multimillion-dollar business owner, Nan McKay, who shares her guiding principles for women over 60 who want to start their own entrepreneurial journey. In this inspiring episode, Nan and Caterina discuss taking that first leap of faith, letting your creativity and curiosity flow, and overcoming society’s expectations of age to create a business you’re passionate about. Listen to this episode to learn how to bliss in your 60s, 70s, 80s, and beyond!

Episode #121:
7 Steps to Manifesting a Miracle with Christi Corradi

Do you know what the true definition of a miracle is? Or how to adjust your way of thinking to manifest your own miracles in your everyday life? Caterina is joined by Transformational Life Mastery Consultant, Christi Corradi, to introduce listeners to a new way of thinking to better understand the principles of the universe. In this episode, you’ll learn Christi’s seven steps to create powerful visions so you can manifest a miracle and bliss in your business every day!

Episode #117:
Gifts to Give Yourself Right Now, Revisited

As women, we often have our attention on gift-giving during the holidays and special occasions. This uplifting episode encourages you to give more gifts to yourself. Caterina invites you to consider a certain gift list that will allow you to enjoy your business and life more. By embracing these presents, you will have more vitality and bliss for your business and your business will be more efficient. All of this will help you fulfill your mission with more ease so that you can enjoy your journey every day!

Episode #118:
How to Use Determination to Overcome Your Challenges

Do you find yourself struggling with discouragement, self-doubt, and disappointment in your business? Do you have difficulty facing the possibility of rejection? In this uplifting episode, Caterina discusses her antidote to the challenges you may face as a businesswoman and the guiding principles she follows to always be blissing in her business! Check out this episode so you can learn how to take any disappointment and turn it into determination!

Episode #120:
Live Coaching/ Consulting Session for Women in Business

Back by popular demand: listen in on a live business coaching session! Caterina is joined by Donna Every, an author, trainer, retreat facilitator, and producer. During this coaching session, Caterina shows Donna ways she can massively monetize her business through increasing the number of retreats she hosts, implementing a new SOP for booking retreats, and utilizing a calendar to always have something to invite ladies to attend.

Episode #113: Infusing Adventure to Avoid Burnout with Leanne Blaney

Are you ready to go from burnout to balance? Leanne Blaney, an award-winning author, podcast host, Certified Bucket List Coach, and international speaker joins Caterina this week to discuss her guiding principles for infusing adventure into your business and your life. Leanne also shares how we can find harmony and stability while still pursuing our business goals. From scheduling adventures on your calendar to sticking to your boundaries, Leanne covers the best ways to avoid burnout so you can bliss in your business!

Episode #114:
How to Achieve Your Best Month (and YEAR) Ever in 2023

Back by popular demand, Caterina shares her 10 super tips to help set you up for your most successful month (and YEAR) ever in 2023. From understanding your monthly numbers, to planning your sales strategy, to managing your disappointment, she covers it all while guiding you along the path to bliss more in your business each month. This info-packed podcast will inspire you to be bold and find new clients on the other side of your comfort zone! Listen to this episode and use code PODCAST to join us for the 4-week Best Month Ever Challenge on January 10th, 2023.

Episode #115:
Mindset Upgrades for a Profitable Business with Hailey Rowe

In this week’s thought-provoking episode, Caterina sits down with marketing/sales coach and strategist, Hailey Rowe. Hailey breaks down the mindset shifts listeners can make to grow a more profitable business. She also discusses overcoming shiny object syndrome, making conscious decisions to achieve a certain outcome, and planning to eliminate the ways you are holding yourself back. Check out this episode for super tips to help you make better decisions for more success and sustainability in your business!

Episode #116:
How to Embrace H.E.A.R.T. Strategies for More Business Success

Happiness matters in your business. Do you know what it means to wear your H.E.A.R.T. all over your business? Are you expressing appreciation in every aspect of your business? In this season of gratitude, Caterina takes us step-by-step through how she wears her H.E.A.R.T. all over her business and encourages you to do the same through her acknowledgment challenge. Check out this episode to learn the distinction between promotion and engagement, how you can take time for the people in your business, and how you can ensure happiness is radiating all throughout your business and your life!

Episode #109: The Five Pillars of Your Fempire, Revisited

Are you ready to make 2023 your best year yet? It’s time to plan, evaluate, and upgrade your Fempire business plan so that you are ready for success in the new year. Take time to listen to one of the most popular episodes of the Expand Your Fempire podcast and join us for the Expand Your Fempire Intensive on Friday, Nov. 4th. In this episode, Caterina introduces the “Five Pillars” that every female entrepreneur should know about for business success. These pillars are your job – focus on these five key areas to Expand Your Fempire and love every minute of it!

Episode #112: How to Make Authentic Sales, Part 2

In this invaluable two-episode series, Caterina discusses one of the most frequently asked questions she receives as a business coach: “how do I overcome sales objections from potential clients?” In this week’s episode, part two, Caterina dives deeper into possible objections you may hear, and uses real-life examples of how she would respond to overcome them. This series is not to be missed if you want to boost your sales in an authentic way that feels good to you AND your client!

Episode #105: Become Masterful at Business Strategy, Part 1

How are you at strategizing and making decisions that guide your business? In this important episode, Caterina shares her top guiding principles for operating more efficiently and effectively by shining the light on strategy. Not only will you learn the importance of always upgrading in your business, but Caterina also discusses how to massively monetize what you’ve already got and how to keep your clients coming back month after month!

Episode #106: How to Stand Out Online Using LinkedIn with Kate Paine

Have you ever wondered how to gain more visibility online and build more influence? Kate Paine, LinkedIn expert and CEO/Founder of Standing Out Online, is our special guest this week on the Expand Your Fempire Podcast. Kate shares her tips for utilizing the many features LinkedIn now has to help small businesses grow. Check out this episode to discover some of the many ways LinkedIn can help you tell your story, build trust with your ideal client, and engage more with your community!

Episode #107: Become Masterful at Business Strategy, Part 2

In the second installment of Caterina’s two-part Business Strategy series, she continues the conversation on questions that we, as entrepreneurs, can ask ourselves to master business strategy even more. Caterina takes us step-by-step through forming a plan that aligns with the five pillars of our business, the importance of building a team, and ways to improve our sales close ratio. Don’t miss this two-episode series to help you improve your processes, grow your revenue, and bliss in your business!

Episode #108: Upping Your Resilience for Women in Business with Gina Vild

In this thought-provoking episode, Caterina is joined by author and resilience expert, Gina Vild. The two entrepreneurs discuss the importance of finding purpose in order to bliss in your business and take you through a step-by-step process for discovering your true purpose after major setbacks. You won’t want to miss this episode on positive reframing, finding your strength through resilience, and blissing at every stage of your life!

Episode #101:
Creating Massive Success from Sudden Loss with Jacquelyn "Joey" Flesner

In this week’s episode, Caterina is joined by G.L.O.S.S. Loft founder and creator, Jacquelyn “Joey” Flesner. Joey discusses how she went from losing her business overnight to creating a nationwide network of female entrepreneurs. She also opens up about shifting to being more of a “girl’s girl” and how she avoids drama, as well as the ways she infuses kindness into everything she does in her business.

Episode #102:
The Importance of Sharing Your Story with Seema Giri

Caterina teams up this week with bestselling author, international speaker, and book-writing mentor, Seema Giri, to bring you an empowering episode about finding resilience in the face of devastation and adversity. Seema shares her personal story and how her unexpected life challenges – from being a young Indian woman expected to act a certain way, to growing and losing a seven-figure business with her husband, to serious health challenges – all helped her grow into the successful entrepreneur she is today. The two friends also discuss how every woman has a story inside her waiting to be told, and that our unique stories deserve to be heard!

Episode #103: Resilience for Women in Business - How to Bounce Back from Setback

In one of Caterina’s most uplifting episodes yet, she shares her top guiding principles for overcoming setbacks while remaining ambitious with your goals. She discusses the power of choice, the benefit of having business adventures as standard operating procedure, and the importance of embracing positivity while being willing to be uncomfortable. This podcast also explores how to create a compelling vision for your life and how to use setbacks to help you bounce forward, time after time!

Episode #104: Guiding Principles to Real Estate Investment with Olympia Hostler

This week Caterina is joined by the “Queen of Wealth,” real estate investor and broker Olympia Hostler. Olympia shares her top five guiding principles for real estate investment. Whether it’s getting out of your own way, understanding your risk profile, or learning the importance of having a team of professionals on your side, Olympia is a negotiation and financial genius whose tips will help you find the best returns on your investment!

Episode #97: How to Amplify Your Voice to Accelerate Your Business

In this insightful episode, Caterina reminds you of the true power of making your voice heard. She shares how our upbringing, life experiences, and other influences we may not be aware of can create blocks that keep us quiet. Caterina discusses how to identify these barriers and overcome them in order to amplify your voice for more good, more sales, to showcase your massive leadership abilities. Your voice has huge value and it’s time to amplify it all over to expand your reach and your impact!

Episode #99: Live Coaching/ Consulting Session for Women in Business

Brand new for Season 2 of the Expand Your Fempire podcast: listen in on a live business coaching session! Caterina is joined by style and image consultant, and MidLife Moxie Podcast Host, Gail Scott. Caterina helps Gail gain clarity on how she can monetize what she’s often giving away for free, and provides direction on how Gail can price her offerings in a way that feels authentic. This session will be especially helpful if you struggle with pricing and understanding the three main “things” that women buy.